Metrics


Zap2it Audience Profile

• 3,323,000 unique visitors
• 2.2 visits per person
• 9:51 time spent per month
  
  source: Nielsen//NetRatings NetView, May 2006

Demographic Profile

• 52% Male
• 48% Female
• 69% A18-49
• 42% HHI $75,000+
• 77% College Educated
  
  source: Nielsen//NetRatings NetView, May 2006
  

@Plan Profile

• 69.6% have 7+ years online experience (index 126)
• 88.1% are online 5+ times a week (index 121)
• 85.5% have a Broadband connection either at home or at work (index 111)
• 33% Provide frequent advice on television programs (index 137)
• 21.3% Provide frequent advice on websites/Internet content and services (index 217)
• 63.6% Used TV/Internet concurrently yesterday (index 129)
• 10.5% Discussed TV Program on IM/E-mail yesterday (index 944)
  
  source: Nielsen//NetRatings @Plan Summer 2006 Release