Our Audience

Zap2it's most valuable asset is the connected, influential audience we reach.
Buzz on entertainment starts with Zap2it users.


BEHAVIORAL PROFILE

- 24.5% visited a blog other than their own yesterday (index 331)
- 27.2% visited an online forum yesterday (273)

- 6.5% posted to their own personal blog yesterday (223)
- 9.7% updated their personal website yesterday (207)

- 33% provide frequent advice on TV programs (248)
- 36.6% provide frequent advice on movies (198)
- 8.1% discussed a TV program on IM/email yesterday
  [based concurrent TV/Web usage] (764)

- source: Nielsen//NetRatings @Plan Spring 2007 Release

DEMOGRAPHIC PROFILE

- 53.4% Male
- 46.6% Female

- 20.5% A18-34
- 59.9% A18-49
- 66.6% A25-54

- 48.6% HHI $75,000+
- 45.2% Bachelor's or Post Graduate Degree

- source: Nielsen//NetRatings NetView six month averages:
  September 2006 - February 2007

Contact Marc White or Nancy Page for a custom @Plan run or NetView
demographic information.