Job Title: Designer

Summary: The Designer is responsible for design of application interfaces, including designing web page layouts, banners and other promotional efforts, creating/modifying graphics for web sites and other applications and contributing to the overall design efforts of the company.

He or she will be responsible for designing efforts with the user in mind while also looking to provide revenue opportunities. In this, the Designer works to stay-up-to-date on web design and design technology and to recommend and bring new design ideas to the company's efforts. The Designer will also monitor the designs of competitive web sites and the efforts of other companies to help the marketing team understand how other brands approach design.

The Designer will work with the tech group to understand the database technology underpinnings of the site and develop efforts that leverage the existing infrastructure.

Responsibilities

• Work with marketing services and product managers to understand the business needs of the company and translate business and customer experience efforts into effective web design.
• Design web pages and merchandising efforts including graphics and animation at the direction of product managers and marketing services managers.
• Assure that appropriate input is provided by marketing services and product management in order to successfully complete a design effort.
• Design the user interface flow and create prototypes as needed.
• Incorporate usability research findings into design enhancements.
• Maximize merchandising effectiveness by researching and incorporating best practices and learnings into ongoing promotional activity.
• Participate in site redesigns projects.
• Work with marketing services team to ensure consistency and to maximize campaign effectiveness and message recall.
• Optimize site performance
• Provide creative concept development.
• Work with marketing managers and application developers to integrate user interfaces to applications
• Develop mockups, storyboards, and prototypes to effectively communicate and validate designs
• Work with tech team to assure that the design and navigation of the design are usable with company tech environment
• Design and development of all internal and member communications collateral
• Participate in executive staff meetings/decisions as necessary